Standard e-commerce assumes repeatable inventory. Stock counts, carts, abandoned-basket recovery, “only 3 left” urgency — all of it depends on there being more than one of something. A gallery dealing in original, hand-painted works breaks that assumption completely: there is exactly one of each piece, and the price is a conversation rather than a number on a tag. BallysArt needed a site that could carry a collector from casual browsing to a serious enquiry without ever pretending to be a shop.
Rorix designed and built the gallery end to end — the enquiry model, the catalogue taxonomy, the piece pages, the editorial design system, and the content structure underneath it. The result is a site where nothing has a buy button and every route ends in the same place: a curator conversation, with authenticity, provenance, framing, and shipping already answered before the form appears.
Almost every work is unique or a numbered edition. A cart, a stock counter, and an abandoned-basket email are the wrong primitives entirely — selling an original is a conversation, not a transaction, and the site had to be built around that rather than bolted onto a store.
The collection spans paintings and portraits, collectible figures, and Resinique furniture — coffee tables, round tables, shelves. A single taxonomy had to hold fine art, collectibles, and functional pieces without reading like a classifieds listing.
With price on request, the page has to earn the enquiry. Authenticity, provenance history, framing standards, and how a piece actually ships all had to be answered on the page itself, before anyone would type their name into a form.
Collectors arrive without a search term and without a specific piece in mind, and an enquiry-only catalogue has none of the product and price markup search engines normally reward. Discoverability had to be earned editorially instead.
Cart and checkout were replaced by a per-piece enquiry flow. The modal carries the artwork thumbnail, title, and artist, pre-fills the message with the piece name, asks only for name and email with phone optional, and states the 24-hour response commitment up front. On the Limited Editions series an “Add to Enquiry” list lets a collector open a single conversation about several numbered works at once.
Three top-level types — Art, Collectibles, Resinique — over 21 categories from Abstract and Portrait through to Coffee Tables and Sculptures, with search, featured sorting, and pagination, so a deliberately mixed inventory still browses like a gallery rather than a marketplace.
Each work opens with dimensions, edition, price-on-request, and SKU, then the narrative behind it, then Certification, History, and Logistics — a signed certificate of authenticity, confirmed provenance available on request, and a custom-built travel crate with full transit insurance. The enquiry button sits above all of it; the reasons to press it sit below.
A high-contrast serif display over an ivory ground with gold accents and full-black feature sections. Every image is matted and framed in the layout the way a gallery wall frames a work, and the collector journey — discovery, consultation, acquisition, preservation — is stated explicitly on the home page so a first-time buyer knows what happens after they enquire.
Breadcrumbs on every route, a targeted FAQ block on each page template answering the questions that actually precede an enquiry, and visible last-updated stamps — the discoverability an enquiry-only site has to earn editorially when it has no prices or stock levels to publish.
Newsletter capture was positioned as membership rather than a mailing list: the Private Circle offers first priority on new limited-edition releases and private invitations to gallery viewings. Framing and delivery terms — Italian solid wood, acid-free mounts and backing, canvases rolled and tubed with signed tracked delivery — sit in a persistent global notice so the answer travels with every page a collector lands on.
Not every business sells repeatable stock. Let's design a buying journey that matches how your customers actually decide.
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